Arogeti Endeavors Continues Growth While Reimagining Angel Investing

Aug 29, 2022 | News

Duo adds new Endeavors, plans to launch their own startup

ATLANTA (August 29, 2022)—Created to advise, invest in, and help build startups, Arogeti Endeavors enters its third year with 13 equity positions, including nine announced Endeavors.

Proven executives and husband and wife team Scott and Jordan Arogeti continue to help scale companies they believe in, alongside people they enjoy spending time with, through a model that contours to their strengths. Scott and Jordan recently relaunched the Arogeti Endeavors website to better highlight the company’s work and showcase new partners.

“We started down this path to approach helping build and scale companies a little differently than as a traditional employee, prioritizing a sense of control over our time,” says Scott Arogeti. “We’re grateful to our founders and their teams for allowing us to be part of their journeys, and we’re excited for everything to come. We’re doing it our way, and as long as our children’s daycare continues to stay open, the fun is just beginning.”

Scott and Jordan’s combined 25 years of experience spans six startup chapters (four unicorns), including some of Atlanta’s highest profile and fastest growing technology companies. The duo has collectively worked at SalesLoft, Stord, Rubicon, PlayOn! Sports and Voxie, as well as previously IMG/WME and The White House.

“In our view, capital investment is simply the beginning. Through a focus on helping our Endeavors with Talent, Revenue, Investment, and Process (T.R.I.P.), we believe our contributions can not only help companies grow, but also improve their organizational health,” added Jordan Arogeti.

The company’s untraditional structure also has created opportunities to partner with its Endeavors in unique ways. As an example, Arogeti Endeavors has developed a multi-layered partnership with Knightley, beyond that of a standard angel investor. Both sides are working together to launch Knightley investment communities around university entrepreneurial ecosystems, with the 1785 Venture Club, a private business membership network for students, alumni and supporters of the University of Georgia, first among them.

“Arogeti Endeavors is reshaping the definition of value-add Angels in Atlanta,” says Graham Gintz, founder and CEO of Knightley. “They came to the table with not only capital but sales playbooks customized to our needs and a network of peers to get us market ready. Then they actually got on the phone with us and started making sales calls until we could stand on our own. As a founder with infinite things to do, it’s unparalleled to have supportive investors and partners like Arogeti Endeavors to lean on.”

Other Arogeti Endeavors include:

In the spring of 2020, Scott and Jordan found themselves at a crossroads. With a newborn, an 18-month-old, and a pandemic with no end in sight, they reassessed their priorities and ambitions and envisioned a new way forward. With the confidence gained by their last four startup chapters each having reached unicorn status, the duo decided to package their experience, skill sets, networks, and capital, making it available to founders and their teams as angel investors and advisors.

After her maternity leave, Jordan stayed full time at SalesLoft while Scott resigned from a leadership role he had recently started – both to provide stability around the house and with the kids, and to begin building Arogeti Endeavors. SalesLoft was acquired at the end of 2021, and the following spring Jordan stepped down to join Scott full time.

“I founded Wellspring in the spring of 2020 and shortly after was proud to be the first Endeavor Scott and Jordan partnered with,” says Andrew O’Shea, founder and CEO of Wellspring. “As a first-time founder without experience scaling a startup, I would’ve been lost without Scott and Jordan’s support. Wellspring quickly broke $1M GR in its first year and has been off to the races ever since. As a new entrepreneur, I can’t recommend Arogeti Endeavors’ partnership enough.”

Additionally, Arogeti Endeavors is building a startup of their own, having raised a pre-seed round earlier this spring. Currently in stealth, the new company is expected to launch toward the end of the year.

The couple is also expecting their third child, due in October.

About Arogeti Endeavors
Arogeti Endeavors is a startup advisory and angel investment practice. The husband-and-wife team of Scott Arogeti and Jordan Arogeti have a collective 25 years of experience, including tenures with four tech Unicorns (Salesloft, Stord, Rubicon, and PlayOn! Sports) in Atlanta. Their background also includes time at IMG/WME (Jordan), one of the largest talent and sports-marketing agencies in the world, and The White House Office of Public Liaison under President George W. Bush (Scott). For more information, visit